Using Artwork to Communicate Your Brand

Many business owners underestimate the power of art. Yet, artwork can be a very effective way to not only enhancing your office but sending a message about your company’s vision and core values.

In this article, we’ll discuss how art can help you establish powerful relationships with your staff, clients, and visitors.

Artwork to Show Who You Are –

The art you display in your office or space should align and represent what you’re trying to convey about your brand.

Art goes deeper than simple aesthetic appeal that uses vibrant colouring, inventive typography or bold graphics, because art conveys the ideals of your brand.

The first impression of your company begins when anyone enters through your door.   They immediately learn about the company based on what they see and how they feel in the space.

What do you want the space to convey, a feeling of calm, confidence, playfulness, innovation, or positivity?

Artwork Controls the Message

One single powerful visual can convey what mere words cannot do.

For example, if you’re a company that values diversity, inclusion, mental health, you might want to look for artwork that features these aspects. This type of art can illustrate your commitment to breaking the stigma of mental health and being an advocate.

Art does not have to be a blue-chip masterpiece or be created by well known artists to communicate effectively.   Further art is not only reserved for large corporate offices, but can be used by all companies wanting to send a core message. 

The best type of art is the one that communicates the messages you want to say, and the ability to rotate it often to convey new messages and feelings.

Keeping it Fresh

Rotating the art regularly is a great way to keep the office environment engaging and visually interesting.

Asking staff to pick and curate images that speak to them also allows them to feel part of the culture and gives them ownership of the work place as we all love telling stories.

Final Thoughts

When it comes to the workplace sometimes it is easy to forget that the walls are a powerful tool to convey important information about the company and the culture.

For we live in an era that not only relies on what we say and how we say it, but also on how it looks and how we present it.

So when selecting artwork, consider what you want to share and use the images you want to portray.

At MindShaping Art, we’re here to help you choose artwork that effectively represents who you are. Contact us today if you’re interested in finding the best artwork for your business.

Deborah Ruth

Reshaping Today’s Workplaces