All Things Visual

We live in a visual world and as humans we are visual beings. 

Studies show that we remember 80% of what we see, 20% of what we read and 10% of what we hear.

Visual images can awaken a lot of emotions quickly such as joy, curiosity, anger and desire, as what we see effects what we think, what we feel and what we do.  

Beyond the obvious benefits of clarity, approachability and efficiency, visual communication can also transcend language and cultural barriers. Making art a perfect tool to grasp concepts and stimulate the imagination affecting cognitive capabilities.

Visual imagery can change behaviour by providing a series of touch points conveying key messages such as open communication, mental health and wellbeing together with encouraging innovation.

5 facts about visual communication

  1. 90% of all communication happens visually.
  2. Our brain processes visual impressions 60,000 times faster than text.
  3. The human eye can differentiate approximately 10 million different colours.
  4. It takes only 13 milliseconds for the human brain to process an image.
  5. Visual images activate the right side of the brain such as imagination, colour and creativity.
Use visual cues to create strong impressions to convey the messages you want to tell